Introduction
Tiktok, a Chinese video-sharing app, has been making waves in the global market lately. As of 2020, the app had over two billion downloads worldwide and it is showing no signs of slowing down. In this article, we will take a closer look at the state of Tiktok's international business and how it has managed to make a name for itself in the global market.
Growing Popularity in the Western Markets
Despite facing controversies and being banned in some countries, Tiktok has managed to gain immense popularity in Western countries such as the United States and Europe. This can be attributed to the app's unique algorithm that allows users to browse through an endless stream of content that is tailored to their interests. Moreover, Tiktok has a broad range of filters, effects and editing tools which give users the ability to create high quality, visually appealing content.
Expansion into New Markets
Since Tiktok's success in Western countries, it has been focusing on expanding into new markets. In recent years, Tiktok has seen significant growth in countries such as India and Indonesia. In India, the app has over 120 million monthly active users making it one of the fastest-growing markets for the app. The company has also announced plans to establish a new data centre in India which will help with the app's content moderation efforts in the region.
Challenges Faced by Tiktok
Despite its success, Tiktok has faced a number of challenges in the global market. In countries like the United States, Tiktok has been accused of posing national security threats due to its Chinese ownership. Furthermore, the app has faced criticism for its lack of content moderation and it has been accused of hosting inappropriate and illegal content. To address these concerns, Tiktok has taken measures to increase content moderation, and has also announced plans to establish new data centres in countries like the United States.
Partnerships and Collaborations
In addition to expanding its reach, Tiktok has also formed partnerships with various businesses and influencers to further promote the app. For instance, in the United States, Tiktok teamed up with the NFL to promote football-related content. Additionally, the app has been working with various brands to create sponsored content and advertisements. This shows that Tiktok is capitalising on its growing popularity to form new partnerships and reach a wider audience.
Conclusion
Tiktok's overseas expansion has been a remarkable journey so far. With its unique algorithm, broad range of editing tools and filters, the app has found success in the global market. Despite facing challenges, Tiktok has taken measures to address concerns and has been working towards expanding into new markets. As the app continues to grow, it will be fascinating to see how it evolves and reaches new heights in the international market.
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